What is NHSA?

NHSA is a non-profit organization that offers students and young professionals the opportunity to grow academically, professionally, and socially, through unique networking and engagement events along with their peers and established professionals.

Developed online sales funnels that drove in more than $35,000 online event ticket sales and more than $5000 in donations using Facebook and Instagram Ads.
Acquired 3,000+ new social media followers and doubled engagement rate by improving content strategy, conducting audience research, A/B testing, and brand optimization.
Lead a team of experts to develop, execute and scale digital marketing campaigns for the organization.
Developed Marketing Plan and Buyer Personas for the organization.
Decreased CPC to $0.10 and CPM to $2.52 using Custom Audiences & insights from data analysis.
Created Content using Canva & Adobe Creative Suite that reached over 152,000 people nationally.
Tripled monthly website traffic using advanced Facebook & Instagram advertising strategies, creative storytelling and a hyper - targeted content marketing strategy.

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