The Freedom Initiative is a Washington DC based non -profit organization dedicated to advocating for prisoners wrongfully detained in the Middle East and North Africa.

Email Sign ups

Objective: Increase our client's email list using digital ads on Facebook, Instagram and Twitter.
Strategy: Conducted competitor analysis and targeting research that identified relevant campaign insights. Developed and tested landing pages and CTA's using insights and best practices. Segmented our audience and A/B tested multiple campaign elements. Leveraged custom audiences & remarketing to increase ROI and maximize brand impact.
Results: Captured 3,000+ new emails using digital ads and reduced cost per lead by 21%. Facebook & Instagram ads had the lowest cost per result compared to Twitter and YouTube.

Optimization

Tested landing page headlines, layout, copy and CTA.
UTM links
A/B tested targeting, copy and multiple creative assets.
Leveraged Retargeting and Look alike audiences
Campaign tracking tools (Facebook Pixel, Twitter Tag, Google Analytics etc.)

Follower Ads Campaign

Objective: Double our followers on Twitter and Facebook.
Strategy: We identified targeting and campaign insights by analyzing paid & organic digital reports. Segmented our audience and A/B tested multiple campaign elements. Leveraged custom and look alike audiences & remarketing to increase ROI and maximize brand impact.
Results: Generated over 17K new social media followers and reduced cost per follower by 18%.

Ideas Don't Die Liveshow

About: Commemorating the 10 year anniversary of the Egyptian Revolution through an art contest themed Ideas Don’t die.
Results: over 240+ creative submissions, 3 million+ Impressions and 25,000+ engagements.

Virtual Event

About: The Freedom Initiative hosted a virtual "Egypt Advocacy Day" training, to empower individuals in the United States to advocate on behalf of Egypt to U.S policymakers.
Objective: Get 50 virtual event attendees.
Strategy: A/B Tested Facebook campaign objectives and target audiences (Event Responses vs Website Clicks vs Conversions). Leveraged custom and look alike audiences.
Results: 54 virtual event attendees, 1,600+ clicks, CPC as low as $0.30, CTR 3.6576%, 300+ Facebook Event responses.

8 million+

Impressions

350K+

Social Engagements

17K+

Followers

3,000+

Emails